• Sale
  • Regular price $1,499.00


Luxurious, exclusive, exquisite . . . take your pick of adjectives for the lovely Dawn and any one of them will suffice. With the bones of a Wraith coupe, the Dawn has sheetmetal that curves and swoops, making itaccording to Rollsthe sexiest Rolls-Royce ever built. Inside there is room for four adult passengers; occupants will be dazzled by the gorgeous leather and acres of real wood trim. Under the hood is a 6.6-liter twin-turbo V-12 that makes 563 hp, so the Dawn is as fleet as it is sexy.
The ​Rolls-Royce Dawn​ rental is most at home cruising the glittering boulevards of Miami beach or Palm Beach, the Siriusly Sinatra channel permanently playing, and the driver wearing $2600 Gucci crocodile loafers while contemplating how to cajole public financing for his new NFL stadium. Unlike, say, the similarly pricey ​Lambor​ghini Aventador​, the Dawn can be driven and used every day. It clears curbs, theres some room in the trunk, there is a trunk, and its easy to get in and out of. It also doesnt invite a race at every stoplight, though it may invite people of all races to spontaneously come up to the window and quote ​Bernie Sanders. Alas, first-world problems.
The Dawn rental earns its copious allocation of asphalt by adding mechanical substance and harmony to exquisite design and detail. Its not a basket of latter-day tricks; its not compatible with Apple CarPlay, and theres no onboard Wi-Fi. At $402,300 as tested, including a $2750 destination charge and a $2100 gas-guzzler tax, the Dawn is slightly old school, like its future owners.

At a glance, the Dawn is a decapitated ​Wraith coupe​, but Rolls says 80 percent of the body panels are unique to the new car. Top up, it has a spec​tacu​lar raked profile, and a gorgeous sailing-sloop silhouette when the six-layer cloth top is down. With its recessed grille, it looks fantastic from the front whether you choose to keep the Flying Lady ornament deployed or, as is allowed by a function in the center-console screen, hidden away below a trapdoor. From the rear, well, the car is not quite as distinctively stately.

It rides on the same 122.5-inch wheelbase as the Wraith rental and is only slightly longer overall. The pair shares basic suspension, drivetrain, and structural elements, with the core engineering derived from a previous-generation BMW 7-series. From a performance standpoint, the difference is that the hardtop Wraith is about 400 pounds lighter and pushes its mass around with 624 horsepower from its BMW-built twin-turbo 6.6-liter V-12. The 5776-pound Dawns similar V-12 is tuned to just 563 horsepower.

The Dawn rental Miami is enormous, but more than a foot shorter overall than the discontinued ​Phantom Drophead Coup​ it effectively replaces. In compensation, the Dawn is more graceful, more at ease in traffic, and less likely to goad the peasantry toward fiery insurrection. Its also surprisingly roomier than the Coup.

Of course the Dawns interior uses leather from cows apparently raised on a diet of butter, and the stitching is exquisite. The glossy wood trim chosen for our test car was perfectly matched. The simple instrumentation, which uses what look like tiny sterling-silver sugar spoons for pointers, includes a Power Reserve gauge in lieu of a tachometer. Theres room for four full-size people to repose in comfort.

Enter through the massive rear-hinged, power-closing doors, and the Dawn seems almost human scale. Its tough to tell which switches are plastic and which are metal, but all work with straightforward ease. Even the Spirit of Ecstasy Rotary Controller that navigates through the menus on the 10.3-inch LED screen operates perilously close to intuitively, no doubt because with just a few changes to the graphics, its actually BMWs infotainment system. Our test car had the optional radar-based cruise control and lane-departure warning aboard; blind-spot monitoring is not available on the Dawn.4

MODEL DAWN (Various)




  • AGEMBRAND in Partnership with MVP Atlanta Exotic Car Rentals
  • Call or Text (770)-835-5898 and book your MVP Atlanta Exotic Car Rental with (us) AGEMBRAND and You Save $100 each rental day. You must book with us to qualify for the discount.




8AM - 10PM 


$100 Off Discount Code "AGEMBRAND"







Once your insurance and driver license has been validated, we will then connect you with to complete your reservation and final booking based on available inventory.  You will pick up your rental at the MVP ATL headquarters located at 1311 Collier Rd., NW, Atlanta, GA 30318. 



MVP Atlanta - CALL OR TEXT (770)-835-5898

$100 OFF each rental day "ONLY" WHEN YOU CALL OR TEXT AND BOOK WITH "AGEMBRAND" - (770)-835-5898

PHONE: (770)-835-5898 | $2,000 Deposit Required to Reserve

You will pay this to MVP ATL once your reservation is confirmed.  This will hold your vehicle until pickup.   

MVP Atlanta Exotics is Atlanta’s premier luxury rental platform. MVP Atlanta is known as the celebrities’ favorite in Atlanta. We cater to all of our client’s unique needs, and we treat them all with our exclusive MVP treatment. 



Renters and additional drivers must be at least 21 years of age with valid driver’s license and major credit card issued in their own name.


You will be asked to submit your valid driver license and proof of insurance.  You can CALL OR TEXT at (770)-835-5898 or email it here: SUPPORT@AGEMBRAND.COM 


All renters must carry full coverage insurance to be eligible for a rental. Almost all insurance providers will transfer your current coverage from your vehicle to our vehicle regardless of the model/year of your car. We will verify each renters insurance in order to guarantee a reservation. We do not sell or provide any rental insurance packages.  In the event of any other loss or damage to the car, regardless of fault, your financial responsibility extends to the full value of the car at the time of rental, less its salvage value, plus expenses for towing, storage impound fees, an administrative fee and a reasonable charge for loss of use. 


An acceptable valid driver’s license issued in your state of residence must be presented at the time of rental. The driver’s license must be valid for the entire rental period. If the driver’s license is in a language other than English an international driver’s permit is recommended and must be accompanied by a valid driver’s license issued from your home country, you will not be allowed to rent with only an international driver’s permit. The renters driving license country MUST match the point of sale of the product reserved, if not the correct point of sale product will be applied at time of rental which may occur additional charges.


We accept the following form of payments: most major credit/charge cards. Cash is an acceptable form of payment at time of rental, however, the security deposit must be paid on a major credit/charge card. Acceptable charge cards include American Express / MasterCard /Discover / Visa / BankAmericard / Optima Amex. Credit cards must have the available credit for the estimated amount of rental charges plus the security deposit in order to secure the rental. Please note that at the time of rental, you will need to present 1) A current driver license, 2) A valid credit or charge card in the renter’s name and 3) Proof of full coverage insurance. 


MVP Atlanta offers multiple vehicle delivery options. You are welcome to Pick up the vehicle from our local offices. Alternatively, we offer delivery and return services.  


All rentals are billed in 24 hours/1 day windows. 


A $2000 security deposit is required to hold your reservation.  This will be returned once you return the vehicle.  


No smoking in rental cars. 


You must cancel more than 24 hours in advance or you will be charged a minimum of one day rental charges plus taxes and appropriate fees.



CALL/TEXT - (770)-835-5898